$elling the Mi$$ion

What do you get when you cross a 100-year-old spiritual Mission with: a multi-colored fun font, tongue-in-cheek headlines, and a multi-million-dollar advertising budget? Not much.

      

The executives in the "Man Cave" approved, but many of those providing care on the front line had mixed feelings about such a fanciful campaign. Perception vs. reality. 

Voice your opinion at your own peril, though.  Just nod, and say "Wow!"

                                                                                         

Fortunately a chaplain was glad to make herself available for counsel with the conflicts I began experiencing became overwhelming. She also helped me to understand that the positive force of a religious institution can sometimes be undermined by equally negative powers within.